Odds Comparison Sites

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The app was launched in 2014 with a TV ad campaign, featuring Oddschecker’s brand characters Inspector Odds and his dog Checker, used to promote and communicate the benefits of the app.

The main benefit being "In-App betting", which allows users to select the best value odds and then go on to place a bet with the selected firm without leaving the app, removing the usability problems associated with switching between different bookmaker’s apps. User of the mobile app have the fewest number of bookmakers to choose from.

The initial selection was Bet365, Betfair, BetVictor, Ladbrokes, Paddy Power, Sky Bet and William Hill.

Why Choose A New Betting Site

Of course, this can be occasionally detrimental to your betting, such as when the odds are shortening on a horse. However, more often than not the advantages of online outweigh those of offline. You might not think that there’s a big correlation between odds and betting bonuses, but they are actually intertwined more than you’d think. The most obvious example is, of course, with odds boosters, Best Odds Guaranteed and other bonus types that directly influence your odds. However, matched deposit bonuses and free bets in sportsbooks all have minimum odds for the qualifying bets and the bonuses themselves.

Can I bet after a match has started?

Additionally, if you’re planning on using your bonuses as part of a betting strategy, such as matched betting, then finding the best betting odds for your wager is vitally important. To properly answer this, we need to look at the difference between pre-match and live betting as concepts. Pre matched bets are put up hours, days, weeks and even months before the event actually takes place. Essentially with pre-match odds or outrights, the odds are going to change a lot less frequently and, as a general rule, the further you are away from the event, the better odds you’ll get - but the harder the outcome is to predict. Live betting odds can literally change by the second, which requires both you and the bookies to be quick.

2. bet365

That’s why in 2026 all of the major betting sites in the gambling world put a lot of money into technology and staff required for odds calculation. When live betting on football, for example, a single goal either way can have a massive influence on how much the odds drift or shorten for the potential outcomes. We will always provide you with excellent pro betting tips and high odds. Because we always want you to place your bets correctly and be successful in all upcoming tournaments. So there you have it, everything you need to know about our odds and betting comparison, as well as some tips on how best to use it on your sports betting voyage. We have tested over hundreds of betting sites on the factors that matter most to players. As you’d expect, we find that some bookmakers are better than others; the highest-scoring sites make our regularly updated top 10 list, which includes a full review of the features we think make them worth your time to sign up with.

What to Bet On

Just remember to focus on the sports you’ll be betting on, the markets you’re looking for and the strategies you want to engage in. You need to pack your bags before taking off on any journey - and good odds are an essential part of your check list! Additionally, while we always recommend shopping around for the best odds, and singing up to multiple sites, we also should want you to approach things at a steady pace. This is particularly true for beginners, and those less traveled in the world of gambling We’ve almost reached the end of this page, but for you, the fun and exciting journey is only just beginning, as you can now go forth and use our comparison to help you find the best odds from across the gambling world. Before you go, do you know how much the payment method you use to buy your betting ticket affects your online privacy and security?

Get £30 in Free Bets When you bet £10

You can use our deposit comparison to help you find bet best betting app for all sports the best online betting payment methods. Get your 10 SC FREE + 220,000 Gold Coins Get 100% on any coins purchase up to $100 Sport Welcome Bonus: 5 SC FREE Play The answer to this question differs dramatically depending on a number of factors. These are the questions that need to be answered before you can find the odds of your bet winning. You can find out everything you need to know about sports wagering odds and how they work here at betting.net™. There are a few different betting odds formats, all of which are read slightly different.

Football Markets and Odds

The three most common that you’re likely to come across are fractional, decimal and American. There are loads and loads of online sportsbooks around today, therefore the best approach isn’t to find one with the best overall betting odds. Instead, you should use an odds betting comparison site like betting.net™ to find the best odds for each bet you place. The site with best odds for football might not have the best odds for horse racing. There probably is data on this, but to be honest that’s not what’s going to help you with your bets. Midnite might be a surprise top pick, but this 2018-founded bookmaker has earned its place with above-average odds, 150+ football markets, excellent in-play tools including live odds updates and auto cash-out, and free weekly rewards for existing players. New players can claim £30 in free bets on a £10 qualifying wager, split across five rewards: a £10 free bet, three £5 bet builders, and a £5 accumulator – just note the seven-day expiry. Our full Midnite review found very little to criticise.

Customise Your Odds View

Conversely, if a selection’s odds are drifting, it is not particularly fancied. Oddschecker not only shows you the odds provided by various bookmakers and exchanges, it also shows you the various promotions they have to offer, giving you further opportunity to place value bets. For users of mobile devices, there is a mobile friendly version of the Oddschecker site ( and an Oddschecker app for iOS and Android. The mobile friendly Oddschecker site has fewer bookmakers and exchanges to choose from than the main version of the site. The available odds are displayed in list boxes; the best value odds appear at the top of the list. The app is outstanding, withdrawals typically take just a few minutes, and the only real gaps are the absence of PayPal and live streaming.

Revenue Model Description Example Platforms User Impact
Affiliate Commission Earn % of user's losses/wins Most (Oddschecker, SBR) None (free to user)
Subscription Fees Premium tips/data for a fee Betting Expert Pro Paywall for premium content
Advertising Display ads & sponsored listings Free comparison sites Ad-supported experience
Data Licensing Sell odds/score data feeds OddsPortal, BetExplorer None directly

Betting App – One of the best betting apps available Weekly Rewards – Free weekly rewards for existing players PayPal – PayPal not accepted as a payment method 247Bet is a new bookmaker founded in 2025 that earns its place on our top 10 with a huge range of sports markets across football, horse racing, golf and boxing, fast withdrawals typically within minutes, and ongoing promotions including odds boosts, cash back and free bet refunds. The welcome offer is a 100% deposit match up to £50 – great if you’re planning a larger first deposit, though the 5x wagering requirement is worth factoring in.

Tool Name Site Function Free/Premium
OddsMatcher OddsMonkey Find matched betting opportunities Premium (Subscription)
Arbitrage Calculator OddsPortal Calculate surebet profit Free (Basic)
Expected Value (EV) Tool The Action Network Calculate positive EV bets Premium
Live Odds Movement Graph Flashscore / Oddschecker Track odds over time Free
Tipster Leaderboard Betting Expert Rank tipsters by ROI Free

Our full 247Bet review also flagged some standout features you won’t find at most betting sites: early cash-out, daily boosted bet builders, and a popular bets feed. The main downsides were occasional app responsiveness issues and those wagering requirements. Sports Markets – Wide range across football, horse racing, golf and boxing Wagering Requirements – 5x requirement on the welcome offer BOYLE Sports brings 40+ years of experience as Ireland’s largest independent bookmaker to the UK market.

Should you take bonuses from sports betting sites in the UK?

(If you want, you can change this behaviour, although you will need to create an Oddschecker account before you can exclude commission from the exchange prices.) To use Oddschecker, you navigate to the betting market you are interested in and then select the best value odds, which are highlighted in bold. You are then taken directly to the betting slip at the chosen bookmaker or exchange. (Obviously you need a funded account with that bookmaker or exchange to go ahead and place the bet.) Oddschecker makes it easy therefore to see who is providing the best value odds for individual bets. In the standard interface, however, it is trickier to do this for several selections that are combined to form an accumulator. This problem is addressed with Oddschecker’s bet basket.

9. Bet442

Build your accumulator by adding your selections to the bet basket. Once you bet online betting apps with free bonus have finished you can open the bet basket to review your selections and see the best odds for your accumulator. This makes picking the best bookie for an accumulator as easy at is is for a single. Oddschecker uses colour coding to show you whether a selection’s odds are shortening or drifting. If a selection’s odds are shortening, it is attracting bettor’s money and indicates the selection is fancied to do well. The sportsbook covers 28+ sports with particular strength in football and horse racing – Best Odds Guaranteed on all UK and Irish meetings adds real long-term value – and the weekly 25% bet builder boost for existing players is one of the better ongoing rewards we’ve seen.

Compare betting arbitrage

Instead do your research on the odds, strategies and the sports your betting in order to make your chances better than the average. While there is luck involved, sports betting is far from being like the lottery. Check out our betting odds and strategies here. Odds comparison sites compare odds offered on betting markets provided by a number of popular bookmakers and betting exchanges. The best price for a particular market is highlighted and so you can quickly see who is offering the best value.

12. Virgin Bet

Oddschecker ( is a high profile example of an odds comparison site. Oddschecker was launched in 1999 with the aim of allowing its users to instantly identify the best betting value in any market from a selection of over 21 bookmakers and exchanges. Oddschecker was acquired by Sky in 2007. In 2015, Sky sold an 80% stake in its online betting and gaming business (Sky Bet). Oddschecker publishes the odds for over 500000 betting markets every month.

50% back up to £25

For example, Reality TV, Showbiz, Politics and Novelty markets. You don’t need to register to use Oddscheckers core service – the odds comparisons. However, additional benefits are provided by registering on the site. By default, Oddschecker factors in the commission betting exchanges charge into the prices it publishes. This enables Oddschecker to provide a fair comparison between bookmaker’s odds and betting exchange odds.